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Marketing To The 90s Generation
Global Data On Society, Consumption, And Identity
language: english
Publisher:
Palgrave Macmillan, December of 2014 ‧
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SYNOPSIS
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781137444295 |
| Publisher: | Palgrave Macmillan |
| Release Date: | December of 2014 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 185 |
| Format: | Book |
| Collection: | Business In The Digital Economy |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781137444295 |
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