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Advertising Media Planning

Advertising Media Planning

A Brand Management Approach

by Donald W. Jugenheimer, Larry D. (University Of Houston, Usa) Kelley, Kim Bartel (University Of Oregon, Usa) Sheehan, David E. Koranda e Lisa Dobias
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2022 ‧
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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

Advertising Media Planning

A Brand Management Approach

by Donald W. Jugenheimer, Larry D. (University Of Houston, Usa) Kelley, Kim Bartel (University Of Oregon, Usa) Sheehan, David E. Koranda e Lisa Dobias

Property Description
ISBN: 9781032192154
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2022
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 302
Format: Book
Categories: Books in English > History > General History
Books in English > Others
EAN: 9781032192154

DONALD W. JUGENHEIMER

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LARRY D. (UNIVERSITY OF HOUSTON, USA) KELLEY

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KIM BARTEL (UNIVERSITY OF OREGON, USA) SHEEHAN

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DAVID E. KORANDA

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LISA DOBIAS

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