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Advertising Management In A Digital Environment

Text And Cases

by Kim (University Of Oregon, Usa) Bartel Sheehan e Larry D. (University Of Houston, Usa) Kelley
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2021 ‧
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This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.

Advertising Management In A Digital Environment

Text And Cases

by Kim (University Of Oregon, Usa) Bartel Sheehan e Larry D. (University Of Houston, Usa) Kelley

Property Description
ISBN: 9780367620745
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2021
Language: English
Dimensions: 246 x 175 x 27 mm
Cover: Softcover
Pages: 202
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780367620745