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The Cool Sell Of Guerrilla Marketing

by Michael Serazio
Publisher: New York University, April of 2012 ‧
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Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.

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The Cool Sell Of Guerrilla Marketing

by Michael Serazio

Property Description
ISBN: 9780814764947
Publisher: New York University
Release Date: April of 2012
Format: eBook
Collection: Postmillennial Pop
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9780814764947

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