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The Cool Sell Of Guerrilla Marketing
language: english
Publisher:
NEW YORK UNIVERSITY PRESS, April of 2013 ‧
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SYNOPSIS
Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780814785904 |
| Publisher: | NEW YORK UNIVERSITY PRESS |
| Release Date: | April of 2013 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 237 |
| Format: | Book |
| Collection: | Postmillennial Pop |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780814785904 |
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