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The Cool Sell Of Guerrilla Marketing

by Michael Serazio
language: english
Publisher: NEW YORK UNIVERSITY PRESS, April of 2013 ‧
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Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.

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The Cool Sell Of Guerrilla Marketing

by Michael Serazio

Property Description
ISBN: 9780814745472
Publisher: NEW YORK UNIVERSITY PRESS
Release Date: April of 2013
Language: English
Cover: Hardcover
Pages: 237
Format: Book
Collection: Postmillennial Pop
Categories: Books in English > Management > Marketing
EAN: 9780814745472

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MICHAEL SERAZIO

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