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The Media Handbook
A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
language: english
Publisher:
TAYLOR & FRANCIS LTD, May of 2019 ‧
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SYNOPSIS
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781138352643 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | May of 2019 |
| Language: | English |
| Dimensions: | 154 x 223 x 14 mm |
| Cover: | Softcover |
| Pages: | 258 |
| Format: | Book |
| Collection: | Routledge Communication Series |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781138352643 |
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