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Strategic Employer Branding For It Companies eBook

An Interdisciplinary Perspective

by Ewa Szkudlarek e Elwira Gross-Golacka
language: english
Publisher: CRC PRESS, November of 2024 ‧
78,16€
70,34€
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Ebook for ADE
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

Strategic Employer Branding For It Companies

An Interdisciplinary Perspective

by Ewa Szkudlarek e Elwira Gross-Golacka

Property Description
ISBN: 9781040176351
Publisher: CRC PRESS
Release Date: November of 2024
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9781040176351