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Brand Loyalty And Consumer Behavior

Generation Z In Central And Eastern Europe

by Ewa Szkudlarek, Maciej Debski e Elwira Gross-Gniot
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2026 ‧
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The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by analyzing the key determinants that shape their brand relationships. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management, as well as marketing practitioners and brand strategists.

Brand Loyalty And Consumer Behavior

Generation Z In Central And Eastern Europe

by Ewa Szkudlarek, Maciej Debski e Elwira Gross-Gniot

Property Description
ISBN: 9781041145004
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 188
Format: Book
Collection: Routledge Studies In Central And Eastern European Business And Economics
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9781041145004