Brand Loyalty And Consumer Behavior
Generation Z In Central And Eastern Europe
language: english
Publisher:
TAYLOR & FRANCIS LTD, May of 2026 ‧
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188,59€
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SYNOPSIS
The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by analyzing the key determinants that shape their brand relationships. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management, as well as marketing practitioners and brand strategists.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781041145004 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | May of 2026 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Hardcover |
| Pages: | 188 |
| Format: | Book |
| Collection: | Routledge Studies In Central And Eastern European Business And Economics |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Psychology
|
| EAN: | 9781041145004 |
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