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Strategic Employer Branding For It Companies

An Interdisciplinary Perspective

by Ewa Szkudlarek e Elwira Gross-Golacka
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2026 ‧
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The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

Strategic Employer Branding For It Companies

An Interdisciplinary Perspective

by Ewa Szkudlarek e Elwira Gross-Golacka

Property Description
ISBN: 9781032781860
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 184
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781032781860