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Strategic Employer Branding For It Companies
An Interdisciplinary Perspective
language: english
Publisher:
TAYLOR & FRANCIS LTD, June of 2026 ‧
see product details
52,04€
30% OFF
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SYNOPSIS
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032781860 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | June of 2026 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 184 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781032781860 |