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Services Marketing eBook

Text And Cases

by Steve Baron, Toni Hilton e Kim Harris
language: english
Publisher: BLOOMSBURY PUBLISHING, October of 2018 ‧
95,40€
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Ebook for ADE
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Services Marketing

Text And Cases

by Steve Baron, Toni Hilton e Kim Harris

Property Description
ISBN: 9781137163967
Publisher: BLOOMSBURY PUBLISHING
Release Date: October of 2018
Language: English
Pages: 376
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9781137163967