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Services Marketing
Text And Cases
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, December of 2008 ‧
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SYNOPSIS
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230520936 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | December of 2008 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 376 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780230520936 |
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