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Services Marketing
language: english
Publisher:
SAGE PUBLICATIONS LTD, September of 2010 ‧
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SYNOPSIS
With the rise in deregulated service-based economies in developed countries, an understanding of the marketing of services is essential to the marketing student, researcher and practitioner. This title presents an account of the relationship between the theory and practice of services marketing and the social, economic and technical environments.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781849205740 |
| Publisher: | SAGE PUBLICATIONS LTD |
| Release Date: | September of 2010 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 1696 |
| Format: | Book |
| Collection: | Sage Library In Marketing |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781849205740 |
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