Services Marketing

by Steve Baron
language: english
Publisher: SAGE PUBLICATIONS LTD, September of 2010 ‧
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With the rise in deregulated service-based economies in developed countries, an understanding of the marketing of services is essential to the marketing student, researcher and practitioner. This title presents an account of the relationship between the theory and practice of services marketing and the social, economic and technical environments.

Services Marketing

by Steve Baron

Property Description
ISBN: 9781849205740
Publisher: SAGE PUBLICATIONS LTD
Release Date: September of 2010
Language: English
Cover: Hardcover
Pages: 1696
Format: Book
Collection: Sage Library In Marketing
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781849205740

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