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Restaurant Chains In China eBook

The Dilemma Of Standardisation Versus Authenticity

by Henk J. De Vries, Guojun Zeng e Frank M. Go
language: english
Publisher: Springer Nature Singapore, October of 2018 ‧
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This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.

Restaurant Chains In China

The Dilemma Of Standardisation Versus Authenticity

by Henk J. De Vries, Guojun Zeng e Frank M. Go

Property Description
ISBN: 9789811309861
Publisher: Springer Nature Singapore
Release Date: October of 2018
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Tourist Guides and Maps > Asia, Pacific and Oceania
EAN: 9789811309861
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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