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Restaurant Chains In China

The Dilemma Of Standardisation Versus Authenticity

by Henk J. De Vries, Guojun Zeng e Frank M. Go
language: english
Publisher: SPRINGER VERLAG, SINGAPORE, January of 2019 ‧
108,14€
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This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.

Restaurant Chains In China

The Dilemma Of Standardisation Versus Authenticity

by Henk J. De Vries, Guojun Zeng e Frank M. Go

Property Description
ISBN: 9789811345449
Publisher: SPRINGER VERLAG, SINGAPORE
Release Date: January of 2019
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 126
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9789811345449