10% OFF

International Place Branding Yearbook 2011

Managing Reputational Risk

by Frank M. Go e Robert Govers
language: english
Publisher: Palgrave Macmillan, September of 2011 ‧
48,67€
10% OFF CARD
free shipping
Sell ​​your book
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

International Place Branding Yearbook 2011

Managing Reputational Risk

by Frank M. Go e Robert Govers

Property Description
ISBN: 9780230279537
Publisher: Palgrave Macmillan
Release Date: September of 2011
Language: English
Dimensions: 163 x 241 x 22 mm
Cover: Hardcover
Pages: 213
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780230279537