Capa do artigo Relationship Marketing In The Digital Age
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Relationship Marketing In The Digital Age eBook

by Lena Steinhoff e Robert Palmatier
language: english
Publisher: TAYLOR & FRANCIS, January of 2019 ‧
62,26€
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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customerâ€"company relationships.

Relationship Marketing In The Digital Age

by Lena Steinhoff e Robert Palmatier

Property Description
ISBN: 9781351388238
Publisher: TAYLOR & FRANCIS
Release Date: January of 2019
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Studies In Marketing
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9781351388238
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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