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Relationship Marketing In The Digital Age

by Lena Steinhoff e Robert Palmatier
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2019 ‧
209,54€
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this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customerâ€"company relationships.

Relationship Marketing In The Digital Age

by Lena Steinhoff e Robert Palmatier

Property Description
ISBN: 9781138310025
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2019
Language: English
Dimensions: 156 x 233 x 19 mm
Cover: Hardcover
Pages: 264
Format: Book
Collection: Routledge Studies In Marketing
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781138310025

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