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Marketing Strategy And Competitive Positioning eBook

by Nick Lee, Brigitte Nicoulaud, Graham Hooley, John Rudd e Nigel Piercy
Publisher: PEARSON EDUCATION, April of 2024 ‧
60,94€
54,85€
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IMMEDIATE AVAILABILITY
Ebook for ADE
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.

Marketing Strategy And Competitive Positioning

by Nick Lee, Brigitte Nicoulaud, Graham Hooley, John Rudd e Nigel Piercy

Property Description
ISBN: 9781292456720
Publisher: PEARSON EDUCATION
Release Date: April of 2024
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781292456720
Acessibilidade: Ver características de acessibilidade indicadas pelo editor