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Marketing Strategy And Competitive Positioning

by Nick Lee, Brigitte Nicoulaud, Graham Hooley, John Rudd e Nigel Piercy
language: english
Publisher: Pearson Education Limited, May of 2024 ‧
87,86€
79,07€
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Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.

Marketing Strategy And Competitive Positioning

by Nick Lee, Brigitte Nicoulaud, Graham Hooley, John Rudd e Nigel Piercy

Property Description
ISBN: 9781292725017
Publisher: Pearson Education Limited
Release Date: May of 2024
Language: English
Cover: Softcover
Pages: 592
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781292725017