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Managing Marketing Information (Rle Marketing)

by Nigel Piercy e Martin Evans
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2014 ‧
209,54€
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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Managing Marketing Information (Rle Marketing)

by Nigel Piercy e Martin Evans

Property Description
ISBN: 9781138793149
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2014
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 242
Format: Book
Collection: Routledge Library Editions: Marketing
Categories: Books in English > Management > Marketing
EAN: 9781138793149