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Marketing Innovations In The Automotive Industry eBook

Meeting The Challenges Of The Digital Age

by Elena Candelo
language: english
Publisher: Springer International Publishing, April of 2019 ‧
158,34€
126,67€
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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.

Marketing Innovations In The Automotive Industry

Meeting The Challenges Of The Digital Age

by Elena Candelo

Property Description
ISBN: 9783030159993
Publisher: Springer International Publishing
Release Date: April of 2019
Language: English
Format: eBook
File Format and Compatibility:
Collection: International Series In Advanced Management Studies
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9783030159993
Acessibilidade: Ver características de acessibilidade indicadas pelo editor