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Marketing Innovations In The Automotive Industry

Meeting The Challenges Of The Digital Age

by Elena Candelo
language: english
Publisher: Springer Nature Switzerland AG, April of 2019 ‧
162,21€
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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.

Marketing Innovations In The Automotive Industry

Meeting The Challenges Of The Digital Age

by Elena Candelo

Property Description
ISBN: 9783030159986
Publisher: Springer Nature Switzerland AG
Release Date: April of 2019
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 192
Format: Book
Collection: International Series In Advanced Management Studies
Categories: Books in English > Management > Marketing
EAN: 9783030159986