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Marketing And Dysfunctional Consumer Behaviour eBook

Understanding How And When Marketing Drives Problematic Consumption Patterns

by Gioele Zamparo
Book eBook
language: english
Publisher: Springer Nature Switzerland, May of 2025 ‧
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106,73€
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This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.

Marketing And Dysfunctional Consumer Behaviour

Understanding How And When Marketing Drives Problematic Consumption Patterns

by Gioele Zamparo

Property Description
ISBN: 9783031891625
Publisher: Springer Nature Switzerland
Release Date: May of 2025
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: International Series In Advanced Management Studies
Categories: eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9783031891625

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