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Marketing In Culturally Distant Countries eBook

Managing The 4ps In Cross-Cultural Contexts

by Giovanna Magnani
language: english
Publisher: Springer International Publishing, June of 2022 ‧
145,09€
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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.

Marketing In Culturally Distant Countries

Managing The 4ps In Cross-Cultural Contexts

by Giovanna Magnani

Property Description
ISBN: 9783031048326
Publisher: Springer International Publishing
Release Date: June of 2022
Language: English
Format: eBook
File Format and Compatibility:
Collection: International Series In Advanced Management Studies
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9783031048326
Acessibilidade: Ver características de acessibilidade indicadas pelo editor