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Marketing In Culturally Distant Countries
Managing The 4ps In Cross-Cultural Contexts
language: english
Publisher:
Springer International Publishing AG, June of 2023 ‧
see product details
148,70€
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SYNOPSIS
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant†countries, especially considering the role played by cultural distance.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031048340 |
| Publisher: | Springer International Publishing AG |
| Release Date: | June of 2023 |
| Language: | English |
| Dimensions: | 155 x 235 x 20 mm |
| Cover: | Softcover |
| Pages: | 184 |
| Format: | Book |
| Collection: | International Series In Advanced Management Studies |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Others |
| EAN: | 9783031048340 |
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