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Marketing In Culturally Distant Countries
Managing The 4ps In Cross-Cultural Contexts
language: english
Publisher:
Springer International Publishing AG, June of 2022 ‧
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148,70€
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SYNOPSIS
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant†countries, especially considering the role played by cultural distance.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031048319 |
| Publisher: | Springer International Publishing AG |
| Release Date: | June of 2022 |
| Language: | English |
| Dimensions: | 155 x 235 x 20 mm |
| Cover: | Hardcover |
| Pages: | 184 |
| Format: | Book |
| Collection: | International Series In Advanced Management Studies |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
Books in English > Management > Management and Organization Books in English > Others |
| EAN: | 9783031048319 |
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