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Marketing In Culturally Distant Countries

Managing The 4ps In Cross-Cultural Contexts

by Giovanna Magnani
language: english
Publisher: Springer International Publishing AG, June of 2022 ‧
148,70€
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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.

Marketing In Culturally Distant Countries

Managing The 4ps In Cross-Cultural Contexts

by Giovanna Magnani

Property Description
ISBN: 9783031048319
Publisher: Springer International Publishing AG
Release Date: June of 2022
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 184
Format: Book
Collection: International Series In Advanced Management Studies
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Management and Organization
Books in English > Others
EAN: 9783031048319