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Managing Customer Experience And Relationships eBook

A Strategic Framework

by Martha Rogers e Don Peppers
language: english
Publisher: WILEY, October of 2016 ‧
99,38€
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Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.

Managing Customer Experience And Relationships

A Strategic Framework

by Martha Rogers e Don Peppers

Property Description
ISBN: 9781119239819
Publisher: WILEY
Release Date: October of 2016
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781119239819
Acessibilidade: Ver características de acessibilidade indicadas pelo editor