Martha Rogers

Don Peppers & Martha Rogers, PhD, are the founding partners of Peppers & Rogers Group, the world's first consulting firm focused on customer relationships, and 1to1® Media, a leading publishing company with numerous prestigious awards, both now part of Carlson Marketing Worldwide. In addition to being authors of hundreds of academic articles published in specialized journals such as the Harvard Business Review, they are co-authors of the "1to1" collection, a business bestseller translated into seventeen languages, and have also written the comprehensive university classic Managing Customer Relationships. Their most recent book is the highly successful Return on Customer, which challenges companies to evaluate their success in a completely different way and demonstrates that the customer base is a revenue-generating asset capable of boosting a company's long-term economic value. Peppers and Rogers are cited by numerous pioneers and gurus in the business field and serve on several advisory committees.