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Do You Want To Keep Your Customers Forever?

by Don Peppers, Joseph B. Pine e Martha, Ph.D Rogers
language: english
Publisher: Harvard Business Review Press, March of 2010 ‧
12,16€
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Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.

Do You Want To Keep Your Customers Forever?

by Don Peppers, Joseph B. Pine e Martha, Ph.D Rogers

Property Description
ISBN: 9781422140277
Publisher: Harvard Business Review Press
Release Date: March of 2010
Language: English
Cover: Softcover
Pages: 96
Format: Book
Collection: Harvard Business Review Classics
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Others
EAN: 9781422140277