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Luxury Strategy eBook

Break The Rules Of Marketing To Build Luxury Brands

by Vincent Bastien e Jean-Noel Kapferer
Book eBook
language: english
Publisher: Kogan Page, June of 2025 ‧
49,01€
44,11€
10% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

Luxury Strategy

Break The Rules Of Marketing To Build Luxury Brands

by Vincent Bastien e Jean-Noel Kapferer

Property Description
ISBN: 9781398624276
Publisher: Kogan Page
Release Date: June of 2025
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781398624276
Acessibilidade: Ver características de acessibilidade indicadas pelo editor