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International Place Branding Yearbook 2011 eBook
Managing Reputational Risk
language: english
Publisher:
Palgrave Macmillan UK, September of 2011 ‧
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47,69€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230343320 |
| Publisher: | Palgrave Macmillan UK |
| Release Date: | September of 2011 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | Palgrave Business & Management Collection |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9780230343320 |
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