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Interfaith Marketing eBook

A Cross-Religious Approach

by Stefan Muller, Frank G. Cabano e Katja Gelbrich
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, November of 2024 ‧
60,94€
54,85€
10% OFF
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The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.

Interfaith Marketing

A Cross-Religious Approach

by Stefan Muller, Frank G. Cabano e Katja Gelbrich

Property Description
ISBN: 9781040225493
Publisher: TAYLOR & FRANCIS
Release Date: November of 2024
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Studies In Marketing
Categories: eBooks in English > Faith & Religion > Science and History of Religions
EAN: 9781040225493
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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