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Imc, The Next Generation eBook
Five Steps For Delivering Value And Measuring Returns Using Marketing Communication
language: english
Publisher:
McGraw Hill LLC, August of 2003 ‧
see product details
82,15€
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Ebook for ADE
SYNOPSIS
Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780071436212 |
| Publisher: | McGraw Hill LLC |
| Release Date: | August of 2003 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Finances
|
| EAN: | 9780071436212 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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