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Hitmakers eBook

How Brands Influence Culture

by Ana Andjelic
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, December of 2024 ‧
38,41€
34,57€
10% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

Hitmakers

How Brands Influence Culture

by Ana Andjelic

Property Description
ISBN: 9781040259276
Publisher: TAYLOR & FRANCIS
Release Date: December of 2024
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781040259276
Acessibilidade: Ver características de acessibilidade indicadas pelo editor