The Business Of Aspiration

How Social, Cultural, And Environmental Capital Changes Brands

by Ana Andjelic
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2020 ‧
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This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.

The Business Of Aspiration

How Social, Cultural, And Environmental Capital Changes Brands

by Ana Andjelic

Property Description
ISBN: 9780367554408
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2020
Language: English
Dimensions: 232 x 154 x 21 mm
Cover: Softcover
Pages: 94
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780367554408