30% OFF

Hitmakers

How Brands Influence Culture

by Ana Andjelic
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2024 ‧
41,90€
29,33€
30% OFF
free shipping
Sell ​​your book
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

Hitmakers

How Brands Influence Culture

by Ana Andjelic

Property Description
ISBN: 9781032874463
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 220
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781032874463