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Global Brand Management eBook

A Guide To Developing, Building & Managing An International Brand

by Ilan Geva e Laurence Minsky
language: english
Publisher: Kogan Page, November of 2019 ‧
66,24€
52,99€
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Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

Global Brand Management

A Guide To Developing, Building & Managing An International Brand

by Ilan Geva e Laurence Minsky

Property Description
ISBN: 9780749483616
Publisher: Kogan Page
Release Date: November of 2019
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780749483616
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ILAN GEVA

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LAURENCE MINSKY

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