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Global Brand Management
A Guide To Developing, Building & Managing An International Brand
language: english
Publisher:
KOGAN PAGE LTD, November of 2019 ‧
see product details
SYNOPSIS
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780749483609 |
| Publisher: | KOGAN PAGE LTD |
| Release Date: | November of 2019 |
| Language: | English |
| Dimensions: | 239 x 170 x 20 mm |
| Cover: | Softcover |
| Pages: | 328 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780749483609 |
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