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Global Brand Management

A Guide To Developing, Building & Managing An International Brand

by Ilan Geva e Laurence Minsky
language: english
Publisher: KOGAN PAGE LTD, November of 2019 ‧
212,24€
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Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

Global Brand Management

A Guide To Developing, Building & Managing An International Brand

by Ilan Geva e Laurence Minsky

Property Description
ISBN: 9781789660401
Publisher: KOGAN PAGE LTD
Release Date: November of 2019
Language: English
Dimensions: 170 x 240 x 20 mm
Cover: Hardcover
Pages: 328
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781789660401