Capa do artigo Experience Economy, Updated Edition
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Experience Economy, Updated Edition eBook

by B. Joseph Pine Ii e James H. Gilmore
language: english
Publisher: Harvard Business Review Press, July of 2011 ‧
37,09€
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Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.

Experience Economy, Updated Edition

by B. Joseph Pine Ii e James H. Gilmore

Property Description
ISBN: 9781422143438
Publisher: Harvard Business Review Press
Release Date: July of 2011
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9781422143438
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

B. JOSEPH PINE II

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JAMES H. GILMORE

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