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Digital Consumer Behavior eBook

by Varsha Jain e Jagdish N. Sheth
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, February of 2026 ‧
68,89€
62,00€
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IMMEDIATE AVAILABILITY
Ebook for ADE
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

Digital Consumer Behavior

by Varsha Jain e Jagdish N. Sheth

Property Description
ISBN: 9781040742297
Publisher: TAYLOR & FRANCIS
Release Date: February of 2026
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781040742297
Acessibilidade: Ver características de acessibilidade indicadas pelo editor