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Database Marketing

Analyzing And Managing Customers

by Robert C. Blattberg, Scott A. Neslin e Byung-Do Kim
language: english
Publisher: SPRINGER-VERLAG NEW YORK INC., April of 2009 ‧
148,70€
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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Database Marketing

Analyzing And Managing Customers

by Robert C. Blattberg, Scott A. Neslin e Byung-Do Kim

Property Description
ISBN: 9781441903327
Publisher: SPRINGER-VERLAG NEW YORK INC.
Release Date: April of 2009
Language: English
Cover: Softcover
Pages: 872
Format: Book
Collection: International Series In Quantitative Marketing
Categories: Books in English > Management > Management and Organization
EAN: 9781441903327

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