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Database Marketing
Analyzing And Managing Customers
language: english
Publisher:
SPRINGER-VERLAG NEW YORK INC., April of 2009 ‧
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SYNOPSIS
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
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| Property | Description |
|---|---|
| ISBN: | 9781441903327 |
| Publisher: | SPRINGER-VERLAG NEW YORK INC. |
| Release Date: | April of 2009 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 872 |
| Format: | Book |
| Collection: | International Series In Quantitative Marketing |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781441903327 |
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