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Promotion Dynamics
language: english
Publisher:
NOW PUBLISHERS INC, November of 2009 ‧
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SYNOPSIS
Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781601982803 |
| Publisher: | NOW PUBLISHERS INC |
| Release Date: | November of 2009 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 108 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Psychology
Books in English > Others |
| EAN: | 9781601982803 |
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