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Customer Portfolio Management eBook

Creating Value With A Large Leaky Bucket Of Customers

by Fred Selnes e Michael D. Johnson
Book eBook
language: english
Publisher: THE MIT PRESS, March of 2025 ‧
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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

Customer Portfolio Management

Creating Value With A Large Leaky Bucket Of Customers

by Fred Selnes e Michael D. Johnson

Property Description
ISBN: 9780262382205
Publisher: THE MIT PRESS
Release Date: March of 2025
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Management On The Cutting Edge
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Economics, Finance and Accounting > Finances
EAN: 9780262382205

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