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Marketing Management

A Customer-Centric Approach

by Even Johan Lanseng e Fred Selnes
language: english
Publisher: SAGE PUBLICATIONS LTD, December of 2024 ‧
197,37€
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This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

Marketing Management

A Customer-Centric Approach

by Even Johan Lanseng e Fred Selnes

Property Description
ISBN: 9781529624250
Publisher: SAGE PUBLICATIONS LTD
Release Date: December of 2024
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Hardcover
Pages: 360
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781529624250