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Customer Portfolio Management

Creating Value With A Large Leaky Bucket Of Customers

by Fred Selnes e Michael D. Johnson
Book eBook
language: english
Publisher: MIT PRESS LTD, March of 2025 ‧
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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

Customer Portfolio Management

Creating Value With A Large Leaky Bucket Of Customers

by Fred Selnes e Michael D. Johnson

Property Description
ISBN: 9780262049627
Publisher: MIT PRESS LTD
Release Date: March of 2025
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 144
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Economics, Finance and Accounting > Finances
EAN: 9780262049627