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Consumer Behaviour eBook

Applications In Marketing

by Malcolm Wright, Jaywant Singh, Marc Vanhuele e Robert East
language: english
Publisher: SAGE PUBLICATIONS, September of 2021 ‧
63,59€
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Ebook for ADE
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

Consumer Behaviour

Applications In Marketing

by Malcolm Wright, Jaywant Singh, Marc Vanhuele e Robert East

Property Description
ISBN: 9781529766486
Publisher: SAGE PUBLICATIONS
Release Date: September of 2021
Language: English
Pages: 376
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9781529766486