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Celebrity And The American Political Process eBook

Integrated Marketing Communication

by Jennifer Brubaker
language: english
Publisher: Bloomsbury Publishing (USA), November of 2020 ‧
38,15€
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This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

Celebrity And The American Political Process

Integrated Marketing Communication

by Jennifer Brubaker

Property Description
ISBN: 9781498579735
Publisher: Bloomsbury Publishing (USA)
Release Date: November of 2020
Language: English
Pages: 138
Format: eBook
File Format and Compatibility:
Collection: Integrated Marketing Communication
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781498579735
Acessibilidade: Ver características de acessibilidade indicadas pelo editor