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Celebrity And The American Political Process

Integrated Marketing Communication

by Jennifer Brubaker
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, November of 2020 ‧
114,91€
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This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.

Celebrity And The American Political Process

Integrated Marketing Communication

by Jennifer Brubaker

Property Description
ISBN: 9781498579728
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: November of 2020
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 138
Format: Book
Collection: Integrated Marketing Communication
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781498579728